Carré Club is an immersive experiential showcase that pays tribute to the Hermès’ iconic silk scarf – known in French as the carre. The club consist of many instragramable installations such as a café space with floors and tables painted in Hermès scarf prints, a dedicated Carré-ok (karaoke) studio for members to belt out songs, and a boutique featuring a selection of limited-edition scarves including a special edition Hermes Carré Club silk bandana.
Guests were also able to witness Carré designers and house’s artisans wield their skills in person as they unveil the process behind the scarf. We were responsible for the operation, manpower and special talent casting for the different activities over a four day long event.
